RWJF-Equity vs Equality
In the United States, we talk a lot about “equality.” But for all of us to have a fair and just opportunity to live our healthiest lives, we need to talk about “equity.” That means different people might need different things, the same way we need different bicycles.
To help RWJF to dissect the ever present Equity vs Equality debate within our society today, we created this 2D cel animation bringing awareness to fair and just opportunities for all to live healthier lives.
Client - Robert Wood Johnson Foundation
Director - Vikkal Parikh
Concept Art - Dennie Bright and Rob Chandler
Animation - Dennie Bright, Peter Ahern, Yulia Ruditskaya, Adam VanDine
Script - Brian Simpson