Guinness - That's Kool

Looking for a creative use for all those left over fruits and veggies from your holiday cooking? Look no further than to That's Kool with Jeopardy champ Ken Jennings as he shows us how fun (and cathartic!) it is to smash produce that's been insta-frozen with liquid nitrogen. This is 1 of 6 videos we created with New York Magazine for Science of Us directed and edited by Nicolas Heller.

Balloon Animals

Ping Pong

Ice Cream

Can Crush

Breath Cocktail

Client: Guinness

Agency: NY Mag

Production Company: Ataboy Studios

Director + Editor: Nic Heller

Producer: Rachael Rosenfeld

Design: Rob Chandler

Color/Finish: Peter Charles