Mojo Thunder
When swamp rock blues duo The Peach Kings needed a video for the title track of the just-released EP “Mojo Thunder” they found their match with the team at Ataboy. The story-driven animated video tells a hypnotic tale of vice and voodoo and explores how cycles of abuse and pain can trigger destructive behaviors. Since the timeline for the project was condensed- only one month once the final storyboards and working animatic were completed, the team worked in Photoshop to bring the lyrics to life.
Client: The Peach Kings
Creative Director: Vikkal Parikh
Directed By: Benjy Brooke, Kris Merc
Story: Vikkal Prikh, Kris Merc, Benjy Brooke
Designers: Benjy Brooke, Ellen Su, Kris Merc
Cel Animation: Benjy Brooke, Ellen Su, Zeynep Aydogmus, Scott Wilkinson, Arthur Guttilla, Yana Pan, Monika Norcross, Christine Kim
Executive Producer: Karen Hennegan
Producer: James Howell
3D Artist: Emily Zurl
Compositing:Adam VanDine
Storyboards: Benjy Brooke, Takeia Dunlop
Editor: Jeremy Baumann
Sound Design/Mix: Weston Fonger
