Work

Tribe

http://ataboystudios.com/work/tribe/

TRIBE


Retro fashion has always been a popular form of expression, but the members of New York-based art and music collective the Tribe are taking their love for the Eighties and Nineties beyond the surface of style.

For the past the three years, the Tribe's six core members — King Kid Love, Manolo Mike, Chill, Prynce, Teddy and Paulie — have looked to the past for not only an artistic outlet but a means of creating a community of likeminded individuals. "We've come together to live the same vision," King Kid Love, a musician, explains.

While an old-school hip-hop aesthetic is integral to their style, each member has a different dream: Paulie is a stylist, Manolo Mike a poet. "We knew we could come together with these different ideas and succeed together with having one whole vision," Kid Love continues. "That vision is Tribe NYC."

Kid Love remembers feeling disengaged from the interests and trends kids his age had while growing up. His unique sense of style — flat-top haircut, skinny jeans — isolated him from his peers, so he turned to books and music for comfort. On his iPod, he had nothing but Eighties and Nineties hip-hop, the kind of music his dad would play. "I didn't know what was going on in music," he says.

All the members of the Tribe are based in Brooklyn and in their early twenties. They studied films like Juice and White Men Can't Jump as well as old music videos for stylistic inspiration, finding Nineties style to have longevity because of its authenticity.

For the Tribe, they see their community as an impending revolution. "Like Tupac said, 'I may not be the one to start the revolution, but I'm going to be the one to spark the mind,'" Kid Love reflects. "10, 20, 30 years from now, people are always going to remember Tribe NYC."



Client: Rollingstone.com

Director + Editor: Nicolas Heller

Cinematography: Oliver Lucian Anderson

Producer: Alexandra Eaton

National Law Enforcement Museum

http://ataboystudios.com/work/nlem/

Stand With Honor

An animated video for the National Law Enforcement Memorial, showcased on their site standwithhonor.us


Agency: RP3

Production Company: Ataboy Studios

Creative Director: Vikkal Parikh

Design: Ridvan Maloku

Animators: Adam VanDine, Ridvan Maloku

Producer: Rachael Rosenfeld

Guinness

http://ataboystudios.com/work/guinness/

That's Kool

Looking for a creative use for all those left over fruits and veggies from your holiday cooking? Look no further than to That's Kool with Jeopardy champ Ken Jennings as he shows us how fun (and cathartic!) it is to smash produce that's been insta-frozen with liquid nitrogen. This is 1 of 6 videos we created with New York Magazine for Science of Us directed and edited by Nicolas Heller.

Balloon Animals



Ping Pong



Ice Cream



Can Crush



Breath Cocktail




Client: Guinness

Agency: NY Mag

Production Company: Ataboy Studios

Director + Editor: Nic Heller

Producer: Rachael Rosenfeld

Design: Rob Chandler

Color/Finish: Peter Charles

Power Hungry

http://ataboystudios.com/work/power-hungry/

Power Hungry

A film commissioned by Super Deluxe for their You Tube channel




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Client: Super Deluxe

Director: Benjy Brooke

Design: Benjy Brooke

Animator: Benjy Brooke

7UP

http://ataboystudios.com/work/7up/

Vintage

To introduce 7UP Vietnam’s new vintage inspired cans BBDO Vietnam asked Cirkus to create several decade specific animations. In order to integrate them they rotated the scenes around the matching cans and a glass of 7UP creating seamless transitions to the present.

Epson

http://ataboystudios.com/work/epson/

Sweet Success

To promote Epson’s L-Series Ink tank printers, Ogilvy & Mather Singapore created a campaign to establish a link between the Epson brand and the extraordinary tales of small business owners who find success their endurance and perseverance. Cirkus was commissioned to produce and intimate animated film about Macarons.sg, a successful online macaron business. The Cirkus troupe worked their magic and settled on an illustrated 2D direction to share this delightful story.

Sears

http://ataboystudios.com/work/sears/

Ballooning

Cirkus creative director Christian Greet teamed up with Director Matthäus Bussmann to create this brand TVC featuring a beautifully crafted dream world made from paper cut-outs. Hot air balloons and lots of happy summer magic!

Converse

http://ataboystudios.com/work/converse-suminigashi/

Suminigashi


Over 2,000 years ago, Chinese artisans discovered that suspending and swirling inks or paint on a still water surface could create brilliant and distinctive marble patterns on paper. The technique was refined in Japan, where it is called Suminagashi (“ink-floating”), by Shinto priests during the 12th century, who found that adjusting the water’s viscosity and surface tension allowed them to control the floating pigments to create images evocative of landscapes, clouds, vast seas and mountain ranges. Over time, the Suminagashi aesthetic spread around the globe, evolving as it traveled.

The premium Converse Chuck Taylor All Star 70 Suminagashi celebrates the particular appropriation of Sumnigashi patterns in late 1960s and 1970s psychedelic clothing and performance art. The shoe’s swirling marble-patterned uppers — one red, one black — are overlaid with rubberized polka dots, which were also prevalent in the era. The silhouette is finished by aged-gloss midsoles and toecaps, and playful polka dot outsoles.


Client: Converse

Director + Designer + Animator: Benjy Brooke

Mike and Ike

http://ataboystudios.com/work/mikeandike/

Fruichewy

It’s an epic monster truck battle between Team Fruity and Team Chewy in this super fun piece for Mike and Ike. Which side are you on?


Client: Mike and Ike

Agency: Terri and Sandy

Production Company: Ataboy Studios

Creative Director: Vikkal Parikh

Producer: Melissa Tanzer

Design / Animation: Peter Ahern

Compositing: Adam VanDine

Miracle Ear

http://ataboystudios.com/work/miracleear/

Hear A Better Day

In “Hear a Bette Day” we watch the everyday make a magical transformation as enhanced hearing opens new worlds for our characters. Director Corydon Wagner shot the live action and Creative Director Vikkal Parikh helmed a team of 3D artists that created these evolving colorful vignettes.















Client: Miracle Ear

Agency: Wunderman, Chicago

Production Company: Ataboy Studios

Director: Corydon Wagner + Vikkal Parikh

Creative Director: Vikkal Parikh

Executive Producer: Diana Mandelare

Producer: Melissa Tanzer

Design: Jose Antonio Checa

3D Animation: Adam VanDine, Ridvan Maloku, Todd Greenberg

Compositing: Adam VanDine

Editor: Charlie Cussumano

Color + Finishing: Meggen Burdick

Foursquare

http://ataboystudios.com/work/swarm/

Swarm

4 X 10-second commercial spots produced for the SWARM app.


Agency: COLLINS (wearecollins.com)

Director: Nicolas Heller

Producer: Raven Jensen

Cinematographer: Oliver Lucian Anderson

Production Designer: Harry James Hanson

Sound Designer: Bobb Barito

Colorist: Alan Gordon

Cartoon Network

http://ataboystudios.com/work/cartoon-network-teen-titans-go/

Teen Titans Go!

Benjy flexes his animation chops for Cartoon Network to promote Teen Titans Go


Agency: Cartoon Network

Director + Animator: Benjy Brooke

Shared Hope

http://ataboystudios.com/work/sharedhope/

Waiting for you to Notice

We were honored and humbled to be asked by Shared Hope International to create this important video. “Waiting For You To Notice” is a rich, moody, 2D character animation piece that walks the viewer through the terrifying world of sex trafficking, asking if they would notice the warning signs if they were to see them. We were brought a rough script and flushed out a story and created a visual language that not only communicated but respected the sensitive subject matter.

Process Sketches

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Client: Shared Hope International

Directed By: Ataboy Studios

Creative Director: Vikkal Parikh

Concept Artist: Rob Chandler

Cel Animation: Peter Ahern, Jane Kim, Tucker Klein, Ridvan Maloku

Executive Producer: Diana Mandelare

3D Animation: Adam VanDine, Jason Rayne, Justin O'Brien

Compositing: Ridvan Maloku, Adam VanDine

Editing: Jeremy Baumann

Sound Design/Mix: Weston Fonger

Microsoft

http://ataboystudios.com/work/windows10/

Windows 10 Launch

We had a blast helping our friends at MRY announce the global launch of Windows 10. This whimsical, illustrated animated video takes us on a trip around the world while giving a subtle nod to the many worldwide charity organizations that Microsoft supports.


Client: Microsoft

Agency: MRY

Production Company: Ataboy Studios

Director/Creative Director: Vikkal Parikh

Animators: Adam VanDine, Ridvan Maloku, Will Pittas

Producer: Claudia Gaspar

AARP

http://ataboystudios.com/work/aarp/

Summer's Greetings

Ataboy joins world-traveler and TV host Samantha Brown for a summer vacation in this bright and sunny spot for AARP. “Summer Greetings” is a visual postcard stamped from happy places like tiki bars, violet-filled country roads, and cool mountain streams. Corydon Wagner helmed the live action while Creative Director Vikkal Parikh led his team of artists in creating the paper-inspired 2D environments marking each stop along the way.















Agency: Influent50

Production Company: Ataboy Studios

Director: Corydon Wagner

Creative Director: Vikkal Parikh

Animators: Adam VanDine, Ridvan Maloku

Producer: Melissa Tanzer

Verizon

http://ataboystudios.com/work/go90/

Go90

We had so much fun helping AKQA introduce Verizon’s content sharing platform go90 to the masses. We were given a simple directive and told to go crazy with it- think old school MTV graphics that would be bright, colorful, impactful and could exist across multiple platforms in varying lengths. These splashy designs played in bus and train stations, graced murals around the country, television commercials, and internet videos.

Music



Soccer





Client: Verizon

Agency: AKQA

Directed By: Ataboy Studios

Creative Director: Vikkal Parikh

Executive Producer: Diana Mandelare

Producer: Melissa Tanzer

3D Animation: Orges Kokoshari, Ridvan Maloku

Compositing: Adam VanDine

UN

http://ataboystudios.com/work/un-human-security/

Human Security


Client: United Nations

Production Company: Ataboy Studios

Creative Director: Dave Rasura

Animators: Dave Rasura, Luis Aguirre

Producer: James Howell

UNDP

http://ataboystudios.com/work/undp-development-goals/

Development Goals

This colorful 2D video is the latest collaboration between Ataboy and United Nations. We were given a rough script and worked with them to flush out a cohesive story outlining the goals that the UNDP is working on for the 2030 Agenda for Sustainable Development.


Client: UNDP

Production Company: Ataboy Studios

Creative Director: Vikkal Parikh

Producer: Melissa Tanzer

Design: Ellen Su, Rob Chandler

Illustration: Justin Volz

Animation: Adam VanDine, Ridvan Maloku, Cole Ott

SHYP

http://ataboystudios.com/work/shyp-well-take/

"We'll Take It From Here"


Shyp has earned a generous share of coverage in tech and business media. But the company, like other such "disruptors" before it, will also introduce itself to the public by way of a campaign designed to get New Yorkers to spend less time in the Post Office and more time roasting chestnuts this year.

The company's app is currently available in five cities: New York, San Francisco, Los Angeles, Miami and Chicago.

Here's the anthem spot "We'll Take It From Here," which ran on Facebook and YouTube throughout the 2015 holiday season.


Production Company: HELLER Films

Director: Nicolas Heller

Art Director: Harry Hanson

Color: Samuel Gursky of Irving Harvey

Editor: Nicolas Heller

Creative Director: Nick Ace, Matt Luckhurst

Producer: Raven Jensen

Executive Producer: HELLER films & COLLINS

Cinematographer: Oliver Lucian Anderson

VFX: Perry Kroll

Paddle Pop

http://ataboystudios.com/work/paddlepop/

Flying Fox

Mullen Lowe Indonesia approached Cirkus to show off their tricky tricks for Unilevers’ brand new global campaign for Paddle Pops. the overall ask included a re-design of the existing CGI characters for a 21st century target audience. Human Cannonball Romain Borrelled a team of illustrators and 3D modellers to re-design a fresh look for our Max, Leena, Higga, and Spike and turn them into teenage versions of their former selves to be used on packaging and in TVCs. Cirkus also shot all of the live action necessary for the spot.

Velvet Noir Nuit

http://ataboystudios.com/work/velvetnoir/

"Burlesque Bombshell"


From a burlesque dancer to a celebrity DJ, Marc Jacobs Beauty Velvet Noir Major Volume Mascara adds drama, creating instant volume and epic lashes in a blink. We’ve profiled a few daring women of unhindered creativity who are making art while being unapologetically themselves. Watch as they create the evening looks of their alter egos with Marc Jacobs Beauty, and keep coming back to check out all the videos in this sexy series.

Meet Corvette LeFace, a burlesque dancer who’s appeared in films, HBO’s Boardwalk Empire, and performed her routines in nightclubs internationally. After training as a ballet dancer and spending some time in theater school, LeFace discovered burlesque at the New York School of Burlesque and unleashed her creative calling. “I love pop culture, so I base a lot of my acts on those characters, like Tura Santana from Faster, Pussycat! Kill! Kill! and Barbara Streisand. What I love about burlesque is using the power of my sexuality, peeling off a glove, a stocking, a gorgeous gown, and not giving it away all at once. It’s super seductive.”

Thanks to contemporary stars like Dita Von Teese, Neo-Burlesque, a new strain of burlesque, emerged in the ‘90s, with edgy ensembles, gender-bending routines, and political undertones, which captured her attention. “I was obsessed by RuPaul’s Supermodel when I was growing up and was blown away when I found out that she was a man. I’ve always been attracted to loud and proud women, like Dolly Parton and Fran Drescher who are sexy, funny, and confident in who they are.” LeFace channels her inner diva with Marc Jacobs Beauty Velvet Noir Major Volume Mascara. “When I’m not performing, I love wearing sexy secret lingerie under jeans and a t-shirt, when I’m the only one who knows it’s there.”


A video campaign for Marc Jacobs Beauty x The Cut.

Director: Nicolas Heller

Editor: Nicolas Heller

Creative Director: Aydah Albaba, Andy Outis

Cinematography: Thomson Nguyen

Art Direction: Harry James Hanson

Color: Samuel Gursky

nymag.com/thecut/2016/02/velvet-noir-nuit-burlesque-bombshell.html

Airbnb

http://ataboystudios.com/work/airbnb/

Welcome To Airbnb

Our production partners Cirkus like dreaming big, so when TBWA and Sixtoes Singapore briefed them on the project they were delighted to take on the challenge of helping Airbnb make the world a little bit smaller. Juggler Christian Greet and Flea Norman Yeend, backed by a talented team, created this epic miniature 60 second train ride showcasing that wherever you go with Airbnb, you can make yourself right at home.


Safe Driving Tech





Client: AirBnb

Agency: TBWA / Sixtoes Singapore

Director: Christian Greet

Samsung

http://ataboystudios.com/work/samsung/

Curved

Commercial for Samsung Curved TV for the Indian Sub-Continent.


Brand: Samsung Curve TV

Agency: Cheil Worldwide

Agency Creative: Navin Theeng

Agency Client Servicing: Vikas Negi, Nitin Malik

Director: Corydon Wagner

Cinematographer: Paramvir Singh

Producers: Dalbir Singh, Paramvir Singh

Creative Producer: Shikha Makan

Executive Producer: Anuradha Sachdev

Lyricist: Swanand Kirkire

Music Director: Pankaj Awasthi

Singer: Mame Khan

Line Producer: Firoz Khan (Rising Star)

Production Manager (Rajasthan): Sonia

Casting: Sanjeev

1st AD: Deepak Magoo

2nd AD: Sattam Ghosh

Kiss Films Ads: Sana Ahmad, Rigved Angane

Art Direction: Sharpline

Costume: Sanjana

Make Up Artist: Kajal Sharma

Offline: Tushar

Online: Gautam (Pixion)

CGI: La Posta

Sound Engineer: Annu (Shankh Studio)

Sound Studio: Shankh

Voice Over artist: Rahul Mulani

Post Production Supervisor: Rigved Angane

Post Assistant: Arvind

Care

http://ataboystudios.com/work/care-beta/

Beta

Each year Ataboy takes on a few not-for-profit projects that are important to us on a philosophical level. We are proud to have worked on several important projects with the great folks at Care USA. In this graphic black and white 2D piece we tell the story of Beata and her journey to education.


Client: CARE

Production Company: Ataboy Studios

Creative Director: Vikkal Parikh

Producer: Melissa Tanzer

Design: Rob Chandler

Animation: Rob Chandler, Hop Motion

Compositing: Adam VanDine

TaxRefunds.co.nz

http://ataboystudios.com/work/taxrefunds/

Travel

Eric the Frog makes his triumphant return in this 15" TVC to talk about the benefits of a tax refund! Human Cannonball Romain Borrel directed this fun spot, and with the help of Mauricio Bartok, Joon-Seok Yoon and Firebreather Sandesh Codhadu, combined a live background with some impressive 3D modeling, texturing and integration of Eric.

Optimum Voice

http://ataboystudios.com/work/optimum/

International Calling

Animated TV commercial produced by The Vidal Partnership on behalf of Cablevision for their Optimum Voice International campaign who offer DRTV and international phone services.


Client: Optimum

Agency: The Vidal Partnership

Production Company: Ataboy Studios

Director: Vikkal Parikh

Animators: Adam VanDine, Tristan Balos, Will Pittas

Producer: James Howell

The Peach Kings

http://ataboystudios.com/work/mojothunder/

Mojo Thunder

When swamp rock blues duo The Peach Kings needed a video for the title track of the just-released EP “Mojo Thunder” they found their match with the team at Ataboy. The story-driven animated video tells a hypnotic tale of vice and voodoo and explores how cycles of abuse and pain can trigger destructive behaviors. Since the timeline for the project was condensed- only one month once the final storyboards and working animatic were completed, the team worked in Photoshop to bring the lyrics to life.


Client: The Peach Kings

Directed By: Benjy Brooke, Kris Merc

Creative Director: Vikkal Parikh

Story: Kris Merc, Benjy Brooke, Vikkal Parikh

Designers: Benjy Brooke, Ellen Su, Kris Merc

Cel Animation: Benjy Brooke, Ellen Su, Zeynep Aydogmus, Scott Wilkinson, Arthur Guttilla, Yana Pan, Monika Norcross, Christine Kim

Executive Producer: Karen Hennegan

Producer: James Howell

3D Artist: Emily Zurl

Compositing:Adam VanDine

Storyboards: Benjy Brooke, Takeia Dunlop

Editing: Jeremy Baumann

Sound Design/Mix: Weston Fonger

SPDRS

http://ataboystudios.com/work/spdrs/

SPDRS SELECT CAMPAIGN

The spots were produced at ATABOY Studios with music and sound design created by Headroom for agency Soubriet Byrne & Associates. Creative Directors Philip Byrne and Carmen Soubriet of Soubriet Byrne & Associates created a whimsical approach that built upon their previous 2D campaigns for SPDRs with the intention of staying true to their original vision while giving the work a sophisticated and modern update. ATABOY CD Vikkal Parikh loved the ideas and direction and developed the idea further by adding dimension, texture, and charm through the use of paper miniatures. The miniatures were shot and characters were created in CG to bring 4 unique urban environments to life.

 
Agency: DNA Creative/Soubriet Byrne & Associates

SVP/CD: Carmen Soubriet and Philip Byrne

Production Company: ATABOY Studios

Director: ATABOY

CD: Vikkal Parikh

CD: Denise Hauser

Editor: Andrew Jenson

3D Lead: Justin Maynard

3D Texture/Lighting: Ohad Bracha

3D Animation: Justin Maynard, Joe Pistano, and Ohad Bracha

3D Rigging: TheGrid.In

Compositor: Adam Vandine

Modelmakers: Victoria Arlani, Janet Kim, Junko Shimizu

DP: David Griffiths

Line Producer: Collin Doherty

Post Producers: James Howell, Sarah Rose

Original Music: Headroom

Music Supervisor: Deb Oh

Audio Post: Headroom

Audio Mixer: Erik Schuiten

NSCS

http://ataboystudios.com/work/nscs-the-roadblock/

The Roadblock

Teaming up with Hogarth & Ogilvy Singapore, Cirkus created some germ-infested characters for NSCS’s “Let’s Stand Together” campaign. This gruesome cast of characters- Tuberculosis, Influenza, Meningitis, Pneumonia, and Hand-Foot-Mouth Disease live in 3 short online films “Germ Roll Call”, “The Roadblock” and “The Free Ride”. Romain Borrel directed these funny spots that aim to prevent the spread of infectious diseases.


Agency: Ogilvy Singapore

Director: Cirkus, NZ

Director: Romain Borrel

Colgate

http://ataboystudios.com/work/colgate-small-steps/

Small Steps


Agency: Red Fuse

Production Company: Ataboy Studios

Creative Director: Vikkal Parikh

Animators: Adam VanDine, Ridvan Maloku, The Grid

Producer: James Howell

Castrol

http://ataboystudios.com/work/castrol/

Power 1

Ogilvy's Creative Director Kevin Geeves and Art Director Daniel Barrett needed a fun epic viral film as a call to arms for bikers to share their motoring experiences in the Castrol Facebook communities around the world. They used the authentic approach of capturing the unique "motorbike speak" by interviewing bikers about what they feel when they pull the throttle and accelerate.The coolest descriptions were turned into a loose script. First off, the Cirkus team headed by Director and Juggler Christian Greet created a 3D animatic which was to be the blueprint of the New Zealand live action shoot.

Agency: Ogilvy & Mather Singapore Creative & Art Director: Kevin Geeves Writer: Daniel Barrett Executive Producer: James Brooke Partridge Producer: Stephenie Lee Account Management: Rahul Gupta and Christianne Pena

Travelers

http://ataboystudios.com/work/travelers/

Travel Tips

This is placeholder text for video description. Agency: Digitas Production Company: Ataboy Studios Director: Corydon Wagner Creative Director: Vikkal Parikh Animators: Adam VanDine, Ridvan Maloku, Eric Rasmussen Producer: James Howell

Auckland Council

http://ataboystudios.com/work/auckland-council-intruder/

Intruder

Cirkus teamed up with Ogilvy & Mather NZ to bring to life Tin Can & Plastic, the dynamic duo here to teach Aucklanders a thing or two about recycling.


Agency: Ogilvy & Mather Auckland

Producer: Rob Linnow

Creatives: Rupert Hancock, Martin Hermans, Richard Loseby

Account Management: Nicole Lees

Animation Director: Juggler Christian Greet

Character Design: Chan Ghee Leow, Human Cannonball Romain Borrel, Chris Lyne, Wrestler James Turnbull and Manipulator Kurt Adams

Animation Team: Jester Joon Seok Yoon and Mime Priyan Jayamaha

Producer: Ringmaster Marko Klijn and Contortionist Viktoria Fortune.

Thein Long

http://ataboystudios.com/work/theinlong/

Fun Facts

Did you know? An elephant weighs less than a tongue of a blue whale. This fantastical campaign 3*30 second and 60 seconds tvc’s brands stationary supplier Thien Long as the company that brings knowledge to life by means of showcasing all sorts of fun facts.

GE

http://ataboystudios.com/work/vestas-sustainable-imagination/

Capture The Wind

A spot for GE Vestas wind turbines.


Director: Corydon Wagner

DP: Jack Lam

Composer: Dan Teicher

Producer: Collin Doherty

Art Director: Anastacia Dudin

Gaffer: Jordan Parrott

Delta

http://ataboystudios.com/work/delta/

"Science Of Flavor"

Given a rough audio file of a TED Talk, the ask to create a visually compelling piece, and a very short turnaround time the team at Ataboy had their work cut out for them. Never one to shy away from a challenge, the resulting vibrant 2D video is the perfect accompaniment to a sommelier’s talk about serving wine at 30,000 feet.


Client: Delta

Agency: W+K, New York

Production Company: Ataboy Studios

Creative Director: David Rasura

Producer: Karen Hennegan